The brooch party?!

The Grammy Awards. The Super Bowl halftime show. Fashion runways. Brooches are showing up everywhere and on everything this year—and men are looking fabulous in them.

But what if you’re not an A-list celebrity with a stylist? How do you add a pin to your lapel, waistband, or cuff without worrying you’ve somehow done it wrong? That jewelry dilemma is what Joseph Shihadeh wanted to solve when he hosted a men’s brooch party at his store in Metro Detroit.

“The brooch party ended up being one of the most successful and well-received events we’ve ever done,” Shihadeh says. “Jewelers should be looked at as fashion leaders, and people should look to us as to how to dress and what to wear. We’re the experts and should capitalize on that.”

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